Report Code : CVMI0706252 | Published Date : June 7, 2025

1 | Market Overview

Saudi Arabia’s frozen bakery market is steadily growing, driven by rapid urbanization, a flourishing hospitality sector, and increased demand for convenient food formats. The Kingdom’s economic diversification efforts under Vision 2030 are promoting retail expansion, tourism development, and foreign investment in foodservice—each contributing to the rising demand for frozen bread, pastries, pizza bases, and regional bakery items. With a young, digitally connected population and greater exposure to Western food culture, the consumption of frozen baked products is expected to accelerate across both retail and institutional segments.

 

2 | Market Size and Forecast

Year

Market Value (USD Million)

Notes

2019

530

Historical baseline

2024

745

Five-year CAGR 7.0%

2031

1,360

Seven-year CAGR 9.1%

KSA’s frozen bakery market is projected to nearly double between 2024 and 2031, led by demand from hypermarkets, hotels, cafés, and school catering programs.

 

3 | Key Market Drivers

  • Vision 2030 Retail and Tourism Initiatives: Expansion of malls, hotels, and entertainment venues drives foodservice needs.
  • Westernisation of Diets: Young Saudis are increasingly consuming frozen pizzas, croissants, and muffins.
  • Foodservice Industry Expansion: QSRs, airline caterers, and institutional kitchens rely on frozen dough and par-baked bakery.
  • Retail Infrastructure Growth: Chains like Panda, Danube, and Lulu are diversifying frozen bakery assortments.

 

4 | Market Challenges

  • Preference for Fresh: Traditional bakeries still attract older consumers and rural households.
  • Import Dependency: Frozen bakery imports are sensitive to logistics and tariff conditions.
  • Cold Chain Costs: High energy prices impact storage and transport margins.

 

5 | Competitive Landscape

The KSA frozen bakery market encompasses both local food giants and global bakery leaders, bolstered by retail private labels and regional distributors. Companies are increasingly localizing their offerings with halal certifications and flavor preferences.

Market Share Estimates (2024):

Company

Estimated Market Share

Distribution Focus

Aryzta

11%

Hotels, QSRs, cafés – premium offerings

Almarai

10%

Supermarkets and institutions – par-baked bread and regional baked goods

Lantmännen Unibake

9%

International formats – croissants, Danish, pizza crusts

Private Labels (Panda, Carrefour, Lulu)

28%

Value segment – frozen breads and puff pastries

Regional/Local Players

32%

Flatbreads, manakeesh, traditional filled pastries

Others (importers & niche brands)

10%

Specialised SKUs (vegan, high-protein, gluten-free)

 

6 | Market Segmentation

By Product Type:

  • Frozen Bread (pita, rolls, baguettes)
  • Viennoiseries (croissants, Danish, puff pastries)
  • Cakes & Muffins
  • Pizza Bases & Dough
  • Savoury Bakery (cheese bread, zaatar flatbread, sambousek)

 

By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Discount Retailers
  • Online Delivery Platforms
  • HoReCa (Hotels, Restaurants, Cafés)
  • Institutional (Airlines, Hospitals, Schools)

 

By Target Segment:

  • Urban Families
  • Young Professionals
  • Institutional Buyers

 

7 | Strategic Outlook

Growth will depend on deeper localization—such as creating frozen bakery lines inspired by traditional Saudi cuisine—and expanding energy-efficient cold storage. Collaborations with catering firms and school meal programs will help scale volume. New packaging technology (resealable, single-serve formats) can attract urban customers and reduce waste.





Reasons To Buy

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Scope

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Key Players

  • Almarai
  • Americana Group
  • Al Kabeer Group
  • Switz Group
  • IFFCO Group
  • Al Islami Foods
  • General Mills Inc.
  • Aryzta AG
  • Vandemoortele
  • Dawn Foods

 

Saudi Arabia Frozen Bakery Market Report

 

  1. 1. Saudi Arabia Frozen Bakery Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Saudi Arabia Frozen Bakery Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. Saudi Arabia Frozen Bakery Market Research Report - Preface
    1. 2.1 Saudi Arabia Frozen Bakery Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Product Type
      2. 2.1.2 By Distribution Channel
      3. 2.1.3 By Target Segment
      4. 2.1.4 By Region
  3. 3. Saudi Arabia Frozen Bakery Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Product Type, By Distribution Channel, By Target Segment, By Country
    3. 3.3. Opportunities – By Product Type, By Distribution Channel, By Target Segment, By Country
    4. 3.4. Trends – By Product Type, By Distribution Channel, By Target Segment, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Saudi Arabia Frozen Bakery Market Research Report – DROTs Impact Analysis
  1. 4. Saudi Arabia Frozen Bakery Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 5. Saudi Arabia Frozen Bakery Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Frozen Bread (pita, rolls, baguettes)
    2. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 5.2 Viennoiseries (croissants, Danish, puff pastries)
    7. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 5.3 Cakes & Muffins
    12. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 5.4 Pizza Bases & Dough
    17. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 5.5 Savoury Bakery (cheese bread, zaatar flatbread, sambousek)
    22. 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Saudi Arabia Frozen Bakery Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Supermarkets & Hypermarkets
    2. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 6.2 Discount Retailers
    7. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 6.3 Online Delivery Platforms
    12. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 6.4 HoReCa (Hotels, Restaurants, Cafés)
    17. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 6.5 Institutional (Airlines, Hospitals, Schools)
    22. 6.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 6.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 6.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 6.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. Saudi Arabia Frozen Bakery Market, By Target Segment, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Urban Families
    2. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 7.2 Young Professionals
    7. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 7.3 Institutional Buyers
    12. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 8. Saudi Arabia Frozen Bakery Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 Saudi Arabia Frozen Bakery Market - Opportunity Analysis Index, By Product Type, By Distribution Channel, By Target Segment, and Region, 2024 - 2031
  1. 9. Competition Landscape
    1. 9.1 Strategic Dashboard of Top Market Players
    2. 9.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 9.2.1 Almarai
      2. 9.2.2 Americana Group
      3. 9.2.3 Al Kabeer Group
      4. 9.2.4 Switz Group
      5. 9.2.5 IFFCO Group
      6. 9.2.6 Al Islami Foods
      7. 9.2.7 General Mills Inc.
      8. 9.2.8 Aryzta AG
      9. 9.2.9 Vandemoortele
      10. 9.2.10 Dawn Foods
  1. 10. Data Collection Method and Research Approach
  1. 11. Principal Presumptions and Acronyms